HEY!

I'm a Creative Director, Motion Designer and Graphic Designer.

Motion Design

RAI – IDENTS 2021

RAI - Ident 2021

VALENTINO – VALENTINA_EDP

VALENTINO - Showcase

NAPAPIJRI – SKIDOO INFINITY

NAPAPIJRI - Showcase

BALLY – HOLIDAY SEASON 2018

BALLY - Showcase

EMPORIO ARMANI WINTER/FALL 2016 – WATCHES & JEWELS

ARMANI - Showcase

KIMONO 1997

VALENTINO - Showcase

ARMANI WATCHES – 20th Anniversary

ARMANI - Showcase

VALENTINO NOIR

Valentino - Showcase

COLORBLOCK – WOMAN

VALENTINO - Showcase

COLORBLOCK – MAN

VALENTINO - Showcase

SONY – AXN

Channel Idents

MTV IDOL

MTV FRANCE - Channel Ident

MTV HIP-HOP AWARDS

MTV ITALY - Show Package

MOTORHOME

MTV ITALY - Show package

MTV 100% HITS

MTV ITALY - Show package

CALCIATORI

MTV ITALY - Show Package

MTV NAVIGATOR

MTV ITALY - Show Package

MTV TUNING

MTV ITALY - Show Package

MTV DAYS

MTV ITALY - Show package

MTV DAYS 2012

MTV ITALY - Show Package

INTERNET FOR PEACE

MTV ITALY - Promo

IN ITALIA

MTV ITALY - Show Package

KARAOKE BOX

MTV ITALY Show package

MTV VIP

MTV MIDDLE EAST - Show package

MTV AWARDS 2013

MTV ITALY - Show Package

WAKE UP

MTV SOUTH EUROPE - Show Package

MTV ONLY HITS

MTV SOUTH EUROPE - Show Package

MTV TOUR BOOK

MTV ITALY - Promo

SO THIS IS BEATLES

MTV GOLD - Show package

MTV PULSE

MTV FRANCE - Channel Ident

100% CHRISTMAS

MTV ITALY - Show Package

MUSICOLOGY

MTV ITALY - Show Package

MTV DAYS 2009

MTV ITALY - Event Promo

ROCK LEGEND

MTV GOLD - Show package

MADE IN SUD

COMEDY CENTRAL - Show package

MTV BBF

MTV ITALY - Show package

MTV AWARDS 2014 – 02

MTV ITALY - Image promo

MTV AWARDS 2014

MTV ITALY - Image promo

SPIT SPECIAL

MTV ITALY - Image promo

MTV CORNETTO

MTV ITALY - Show package

MTV EXPRESS CHART

MTV FRANCE - Show Package

Promotion

GANDIA SHORE

MTV SPAIN - Image Sprot

MTV FRANCE HD

MTV FRANCE - Image promo

ALASKA Y MARIO

MTV SPAIN - Image promo

YO! MTV RAPS

MTV SPAIN - Image promo

MTV 10°

MTV PORTUGAL - Image promo

MTV TUNING

MTV SPAIN - Image promo

MTV DAYS 2013

MTV ITALY - Image promo

MTV SPIT

MTV ITALY - IMAGE SPOT

MTV ITALY

MTV ITALY - Show package

ÇAPIQUE

MTV FRANCE - Brand Campaign

MTV ON DEMAND

MTV Italy App - Promo

MTV AWARDS 2014 – 02

MTV ITALY - Image promo

MTV AWARDS 2014

MTV ITALY - Image promo

About me

I’m a creative director with over 10 years of experience in the media industry, who grew up primarily at ViacomMediaNetwork and later blossomed into an independent professional.
During my career I have dealt with the entire creative process for marketing, communication and identity campaigns, from brand strategy definition to practical tactical solutions, across all media.
Comfortable managing complex international organizations, I have over 5 years of experience leading international creative teams developed within the MTV South Europe Network In the role of creative director of an international network such as MTV, I dealt with creative production paths of all kinds, graphic design, 2d animation, CGI, live-action and events.
During these projects I managed creative teams involved in the design and production, both internal and external, often collaborating with Italian and foreign agencies and studios.
In my freelance activity I have greatly expanded the variety of my clients, working for brands such as Armani Valentino, Bally, Napapijri, Sony, Rai, San Pellegrino, Campari…
Generally speaking I belong to the Less Is More school, I appreciate quality design applied to creative flair, I don’t like preordained solutions and I believe that open-minded approach and the propensity to develop talents are essential in the management of creative teams.

Contacts

LORENZO BANAL

ADDRESS: Viale Molise 51 – 20137 – Milan – Italy

MOBILE: +39 3493128419

MAIL: info@lorenzobanal.com

P.IVA:  09058030967